News‎ > ‎News Archive‎ > ‎2010‎ > ‎

Xeros secures £3.5m funding for environmentally friendly laundry cleaning concept

posted 9 Nov 2010, 23:51 by RiDO Rotherham   [ updated 9 Nov 2010, 23:53 ]
Xeros Limited, the company that has developed an entirely new clothes cleaning process, has successfully secured £3.5m of future funding.

Xeros, based at the Advanced Manufacturing Park (AMP) in Rotherham, is the brand name for a patented polymer-based cleaning that creates a step change advantage in the cost and environmental impact of aqueous wash cleaning.

Water scarcity is an urgent issue across the planet and conventional laundry accounts for 15% of domestic water consumption. Achieving more for less is the obvious imperative, yet the last major lower water technology was front loading washing machines over 50 years ago.

Xeros’ washing innovation saves up to 90% of the water compared to front loading laundry systems and gives the same performance as conventional washing. The University of Leeds spin-out has a patented process which uses reusable plastic beads alongside a fraction of the detergent, to absorb and remove dirt, so has the potential to provide significant benefits in energy and water efficiency and lower effluent.

Over the last 12 months, Xeros has developed a prototype machine that removes the beads from clothes after washing; has confirmed manufacturing and distribution partnerships both in the UK and US; and is gearing up for an initial launch in the commercial laundry market by the end of 2011. The company is also continuing to work towards the development of a household washing system.

The funds were raised from new investors including Entrepreneurs Fund, who led the round, and Parkwalk Advisors Ltd, as well as existing investors including IP Group, and funds managed by EV Limited.

Bill Westwater, Chief Executive of Xeros, said:

“We are delighted with this funding completion. Of course, it’s a vindication of our fast progress to date but, more importantly, we now have the funds to step up our technical development, particularly towards our ultimate goal of developing a washing system for the household.

“Genuine innovation in the laundry category is pretty hard to come by so Xeros stands out as a game-changer. The opportunity is to provide consumers with lower cost cleaning; dramatically reduce the considerable environment harm of laundry; and provide incremental revenue streams throughout the supply chain.”

Please visit for more information about the Xeros technology