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Formula One simulator provides highlight at engineering careers event

posted 4 May 2011, 03:29 by RiDO Rotherham
Visitors to the recent ‘Get Up to Speed with Engineering’ event at the Global Manufacturing Festival were able to try their hands at being a Formula one racing driver thanks to a Rotherham based company.

F1 Showcars was established in 2009 and provides a range of motorsport based experiences, including the F1 Simulator that was used at the event. Adam Tinsley, owner of the company, invested in an Arrows F1 simulator when the company went into administration, and adapted this for public use. 

As Adam explains; “I set up F1 Showcars when I saw the three seater F1 simulator up for sale. As it is the only 3 seater F1 simulator currently in the world I thought it would be ideal for corporate events. 

“As time has gone by we have done many different events with the simulator and a TV advert for Tesco with our display car.  We have just launched our Motorsport simulator experience in Rotherham so people can come to us! The experience sold over 600 places in its first 24 hours.”

The company now showcases the simulator and other F1 memorabilia at events across the country, including the British Grand Prix at Silverstone. The company also feature a full size F1 showcar replica, a MotoGp motorbike simulator and a wheel change game, where guests can attempt to emulate the lightning fast pit stops seen in Formula One.

The company was helped from the outset by intensive start-up support from Rotherham Investment & Development Office (RiDO) and the Rotherham Youth Enterprise project (RYE).

After launching F1 Showcars, RYE supported Adam in producing a business plan for submission to the Dragon’s Den TV Show producers, secured him exhibition space at Rotherham Show and at the Council’s own “Meet the Business” networking event which linked him in with contacts in the local authority and schools sector. RiDO have also worked with Adam to raise the company’s profile and secured their attendance at the ‘Get Up to Speed’ event.

The drivers of the fastest laps at the ‘Get Up to Speed’ event were awarded prizes, kindly donated by Marussia Virgin Racing, South Yorkshire’s own Formula One team, based at Dinnington, who also exhibited their F1 racing car at the event.

The event’s concept was designed to raise aspirations in young people and promote careers in manufacturing and engineering. The event invited local school children, businesses and the public to take a look at the world-class engineering technology that the region designs and manufactures.

Partners in the event included hosts Ekspan, along with sponsors Tata Speciality Steels, and other key organisations including Business & Education South Yorkshire and manufacturing festival organisers, Square 5.

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