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Shop Local’s loyalty card scheme continues

posted 4 Feb 2011, 07:00 by RiDO Rotherham   [ updated 15 Feb 2011, 02:22 ]
Due to its popularity, Rotherham Borough Council’s Retail Investment Team is continuing the scheme that encourages residents to remain loyal by shopping locally.

Businesses reported that they would like the opportunity to remain within the scheme and continue benefiting from the targeted marketing efforts ensuring shopper loyalty.

The scheme – initially trialled for six months – has seen over 100 businesses participate and as a result over 10,000 people register for a loyalty card.

The council’s Retail Investment Manager, Bernadette Rushton, said: “We’ve had a huge response following the launch of Shop Local last July and we know that the Shop Local brand and its basic concept are widely known. However, moving on to the next stage of the campaign we want to travel the borough and talk to people even more about the shopping offer we have here in Rotherham town centre and the benefits of shopping locally.

“Businesses have been asked to clearly show and promote their Shop Local offer within store making the scheme as user-friendly as possible.”

People who don’t already have a card can register by visiting Rotherham’s Visitor Centre, libraries, through a participating business or by visiting and registering on-line.

Once a card holder, you are entitled to around 100 offers entitling you to money off meals out and entry to clubs and bars, discounts on clothing, beauty treatments, food shopping and much more.

Alongside this, the Retail Investment Team will encourage the best customer service and standards of appearance to add to the appeal of shopping locally in Rotherham town centre. 

Added to this, the council will be committed to hosting a range of free events and specialist markets throughout the year.