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Xeros rolls out revolutionary laundry technology

posted 20 Sep 2012, 02:26 by RiDO Rotherham   [ updated 20 Sep 2012, 02:27 ]
Xeros Ltd., the innovators responsible for the development of "virtually waterless" laundry cleaning, has set its sights on sales in both the UK and North American commercial laundry industries.   

Xeros' technology uses a fraction of the water, energy and detergent required for conventional cleaning methods, and provides significant cost-saving and environmental benefits. Through the use of polymer bead technology, this revolutionary cleaning process has been proven more effective than traditional "soap and water" methods. 

By combining the beads' molecular structure with a proprietary detergent solution, the result is a superior cleaning medium that beats even water. The dirt from soiled items is attracted and absorbed by the beads, producing cleaner results than aqueous washing methods.

In the US, the Xeros system has been installed at Manchester New Hampshire's Sterling Linen Services, a high-quality linen processing and rental service for area hotels, hospitals and restaurants. Meanwhile in the UK the company are celebrating the sale of its first machine to high street laundry chain, Johnsons.

Xeros plan to officially roll-out their commercial solution at the 2013 Clean Show for the commercial laundry marketplace, with a household sized machine in development for launch in 2014. The first Xeros machines – capable of washing up to 25kg of clothes at a time – are aimed at the commercial cleaning market, which includes hotels and institutions like prisons and hospitals, as well as high street cleaners.

Deputy Prime Minister, Nick Clegg recently toured Xeros’ facility at the Advanced Manufacturing Park (AMP) in Rotherham. During the visit he commented; “It takes your breath away. It is such a simple idea, but it is so revolutionary,” said Mr Clegg. "It could save billions and billions of litres of water over time. The implications are profound in terms of water and energy use.

“This is a great example of what we want to see happening in the British economy. It was academics that first came up with the idea and it has been translated, partly thanks to support from the government and private investors, into something that hopefully make its way into the shops fairly soon.”

Xeros was named a top invention by TIME magazine, winner of 'Best Technological Breakthrough' in The Climate Week Awards 2011; listed in WWF's survey of global 'Green Game Changers' and selected as one of 19 best fast-growing 'Clean and Cool' companies to go on a government-sponsored mission to Silicon Valley in February, 2010.