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Ree-Cycle Speeds To Success in Rotherham

posted 15 Jan 2013, 03:59 by RiDO Rotherham   [ updated 15 Jan 2013, 04:00 ]
A Rotherham man has turned his passion for classic BMX bicycles into a budding environmentally-friendly business with help from Barnsley & Rotherham Chamber of Commerce.

Glynne Ensor and his wife Keeley have teamed up to launch Ree-Cycle, based on Hillside Court at Barbot Hall Industrial Estate in Rotherham, which is the ideal place for any BMX or biking fanatic - offering new, used and reconditioned BMX, lowrider, mountain and dirt bikes.

The duo received assistance from the Chamber through the Regional Enterprise Programme (funded by ERDF), in the form of marketing tips from Business Advisor Jav Khan.

Keeley said: “Jav explained the ways in which we could get the Ree-Cycle name out there, using our website, our Facebook page and Google.  He also steered us towards some different avenues we hadn’t considered, such as getting in touch with the Bolehills BMX track in Sheffield and using online biking forums to generate interest.

“As we have created a show area in our workshop, Jav advised us on making it customer friendly without losing the welcoming feel which has been generated by people dropping in to look around and chat about biking.  You can sometimes feel alone when starting a business, so the free help from the Chamber has been really welcome.”

A long-standing biking enthusiast, Glynne has created something of a relaxed ‘Aladdin’s Cave’ for fellow bikers with a large range of spares, accessories and clothing available – in addition to providing a ‘bespoke’ service for those wanting to purchase a bike.

“Since we opened our doors in September, we have received a really positive response with many people saying we have struck on a great idea,” he added.  “The bikes we sell are put together by hand with care and our customers really like that personal touch.  The bonus is that we are helping the environment by using parts and bikes that would otherwise have been destroyed.”