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Vitalife Tea Brews Up International Expansion

posted 26 Feb 2013, 04:20 by RiDO Rotherham   [ updated 27 Feb 2013, 07:31 ]
Vitalife Teas, based at Fusion@Magna in Rotherham, is expanding its business across three continents, with support from RiDO’s (Rotherham investment Development Office) Soft Landing Zone.

Over the past three years Vitalife Teas has grown and expanded, moving to Fusion@Magna in March 2012.  Since then, Managing Director, Gavin Edley has benefited from support from the ERDF-funded Soft Landing Zone project.  This has included research and support in developing contacts with international markets.  

This has already led to sales secured with consumers and retailers in Germany, France and Australia and the project is also looking into opportunities to set up a distributorship in the US and Poland. 

Gavin Edley Managing Director of Vitalife Teas, said: “We have had some great support from RiDO to identify new markets and to research opportunities in Europe, the US and Australia.  We are also working with RiDO to establish a distributor network outside of Europe.  Their help has been vital in putting us in contact with organisations such as UKTI and with trade associations in specific countries.  We see tremendous market opportunities internationally for our products and are really excited what the future holds for us.” 

Entrepreneur Gavin Edley set up Vitalife Teas back in 2010, as he spotted a market for herbal teas which had a direct health benefit.  Working with a Japanese tea specialist, Gavin designed and developed a number of specific tea blends, plus one cocoa blend, to meet a variety of different health needs from dealing with an upset stomach, to assisting weight loss and helping to create a calm, relaxing effect.   Vitalife Teas’ Matcha Green Teas, for example, have 130 times the antioxidant properties of most other green teas. 

The benefits of antioxidants include strengthening you immune system and slowing down the ageing process. Vitalife Teas is at a very exciting stage of its development, with a number of new products due to launch in Spring 2013  - the company is on track to double its turnover in 2013.

Bob Langley, business development co-ordinator for RiDO, he said: “Gavin has a superb product, which is unlike any other in the market, because of its health benefits.  We are finding great opportunities for him across the globe, where he has already made a number of sales.  We have provided support with a proactive export strategy and assisting with setting up a distributorship outside Europe, to further enhance Vitalife Teas’ growth internationally.”   

The Growth and Prosperity in Rotherham (Soft Landing Zone) project aims to assist Rotherham companies in accessing international markets and also helps foreign inward investors who choose to locate to RiDO’s business centres.   The project is supported financially by the European Union. It has attracted £842k investment from the European Regional Development Fund as part of Europe’s support for the region’s economic development through the Yorkshire and Humber ERDF Programme 2007-13.

For more details about the Soft Landing Zone project, visit the website.  

For more details about Vitalife Teas visit the website.